FIGURE 10-5 -When Heinz Changed Its Ketchup Bottle (See Figure 10-5 Above)

question 341

Multiple Choice

FIGURE 10-5
-When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?

• A)continuous innovation
• B)discontinuous innovation
• C)dynamically continuous innovation
• D)spontaneous innovation
• E)simultaneous innovation

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Definitions:

Mental Ability

The capacity to perform cognitive tasks, reason, solve problems, and adapt to new situations.

Understand Obligations

Recognizing and comprehending the duties and responsibilities that are part of an agreement or contract.

Capacity

The legal ability or competency of a person or entity to enter into binding contracts or perform certain acts.

Illegal Clause

A provision in a contract that is prohibited by law and therefore unenforceable.