Although There Are Three Levels of Newness from the Organization's

question 45

Multiple Choice

Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of __________ which involves __________.

• A)consumption; consumers
• B)potential revenue; profits
• C)market share; competitors
• D)environmental forces; marketing mix
• E)the consumer; demographics

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Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.

Psychometric Approach

The psychometric approach focuses on measuring mental capacities and processes through quantitative tests.

Correlations

Statistical measures that describe the extent to which two variables change together, indicating a relationship between them without implying causation.

Predictive Validity

How well a score from a given test or scale indicates an individual’s subsequent performance on a task that is related.