Screening and Evaluation Refers to

question 59

Multiple Choice

Screening and evaluation refers to

• A)the stage of the new-product process where prospective customers are exposed to product prototypes for the first time.
• B)the stage of the new-product process where ideas that have been found viable are converted into actual product prototypes.
• C)the stage of the new-product process where potential customers are shown several variations of advertisements and asked to respond in terms of their future buying behavior.
• D)the stage of the new-product process where consumers evaluate a product's performance in an actual use situation.
• E)the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.

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Definitions:

Return on Equity

A measure of a corporation's profitability, calculated by dividing net income by shareholder equity, indicating how effectively company management is using investments to generate earnings growth.

Stock Market Index

A statistical measure that shows changes in the stock market by tracking a selected set of stocks to represent a particular market or sector.

Project Cash Flows

Net amounts of cash that are to be received or paid out over the duration of a project, determining its profitability and feasibility.

Predictable

Capable of being foreseen or declared in advance with a high degree of certainty.