The Belsen Interview Is a Means of Pretesting Media Surveys

question 127

Multiple Choice

The Belsen interview is a means of pretesting media surveys.It gathers facts and figures by asking people about their attitudes, beliefs, and awareness of various media.With this technique, the respondent is interviewed twice-first by an interviewer using the proposed survey and then by a different interviewer, who asks questions about the survey itself.The Belsen interview uses __________ data.

• A)questionnaire
• B)secondary
• C)intercept
• D)observational
• E)synergistic

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Definitions:

Infrared Wavelength

Electromagnetic radiation wavelengths longer than visible light but shorter than microwaves, used in heating, remote controls, and night vision.

Wavenumber

A measure of the number of wave cycles per unit of distance, typically used in spectroscopy.

Wavenumber

A measure of the number of wavelengths per unit length, typically used in spectroscopy to denote energy levels.

Wavelength

The distance between successive crests of a wave, typically used in the context of electromagnetic spectrum.