An External Evaluation That Consists of Preliminary Testing of a New-Product

question 284

Multiple Choice

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is referred to as

• A)new-product strategy development.
• B)idea generation.
• C)alternative evaluation.
• D)a concept test.
• E)market testing.

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Definitions:

Continental Rifting

The process by which continental lithosphere stretches and breaks apart, leading to the formation of new ocean basins.

Transform Faulting

A type of strike-slip fault where two tectonic plates slide past each other horizontally, typically found at mid-ocean ridges.

Mid-Ocean Ridge

An underwater mountain range, formed by plate tectonics, where new oceanic crust is created through volcanic activity.

Seafloor Spreading

A geologic process where new oceanic crust is formed at mid-ocean ridges and slowly moves away from the ridge, contributing to continental drift.