If You Are Using a Marketing Dashboard to Discover Which

question 103

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

• A)A good marketing dashboard would use every metric possible.
• B)Metrics using market share, past sales, current sales, and sales forecasts for the following year.
• C)Metrics using unit sales for this year and last year, by month, by city.
• D)Metrics which use customer psychographics.
• E)Metrics using production costs.

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Definitions:

Polytheistic Religion

A belief system that recognizes the existence of many gods or deities, each with distinct attributes and areas of influence.

Moral Obligation

A duty which one owes, and which he ought to perform, but which he is not legally bound to fulfill.

Interest

The charge for the privilege of borrowing money, typically expressed as an annual percentage rate.

Social Mores

Strict norms that control moral and ethical behavior in a culture.