Integrating the Service Component of the Marketing Mix with Efforts

question 135

Multiple Choice

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.

• A)operating capacity
• B)inventory capacity
• C)capacity management
• D)prototyping
• E)production capacity

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Definitions:

Leading Indicators

Factors in the economy that shift prior to the overall economy beginning to adopt a specific direction or trend, utilized for forecasting upcoming economic activities.

Lagging Indicators

Metrics that reflect the economy’s historical performance and changes, becoming apparent after an economic activity.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of an organization, enhancing its internal and external communications and monitoring its performance against strategic goals.

Cause-and-Effect Relationships

Connections between events where one or more events cause another event to happen.