Market Testing Refers to

question 18

Multiple Choice

Market testing refers to

• A)exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• B)placing prototype products into the hands of consumers in a closely monitored environment.
• C)running marketing research experiments using different versions of a new-product concept.
• D)independently run comparison tests to determine which products perform best.
• E)sample tests used to determine which type of retail outlet is best suited for distributing a new product.

---

Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior conditioning or learning.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Cupboard Door

A movable panel used to cover the opening of a cupboard, providing access to the contents inside and often serving to protect those contents.