FIGURE 10-8 
-The Thirsty Dog! & Thirsty Cat! Product (see Figure 10-8 above), failed in the marketplace for a variety of reasons.List and describe the eight factors that often contribute to a new-product failures.
Definitions:
Balance Sheet Columns
The sections within a balance sheet that display a company's assets, liabilities, and shareholders' equity at a specific point in time.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term and long-term obligations, calculated as current assets divided by current liabilities.
Current Assets
Resources owned by a company that are expected to be converted into cash, sold, or consumed within a year or within the operating cycle of the business.
Total Liabilities
The aggregate of all debts and financial obligations a company owes to outside parties.
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