FIGURE 10-6 -In the Marketing Dashboards Shown in Figure 10-6 Above, "Green

question 262

Essay

FIGURE 10-6
-In the Marketing dashboards shown in Figure 10-6 above, "green" indicates an annual growth rate that is greater than 10%; "orange" signifies an annual growth rate of between 0%-10%; and "red" represents a decline or negative annual growth rate.If an organization's 2010 sales for entire U.S.were $50 million and its 2009 U.S.sales were $30 million.The annual % of sales change is 150%.Identify three possible marketing actions you would consider to reverse the decline in annual sales growth in the "red" states.

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Definitions:

Moral Dilemmas

Situations in which a person must choose between two or more actions, each of which is morally demanding or where the right course of action is not immediately clear.

Moral Intuitions

Judgments (about whether an action is right or wrong) that occur automatically and rely on emotional feelings.

Cooperation

Working together with someone for mutual or reciprocal benefit.

Reciprocity

A social norm that involves mutual exchange of privileges, goods, services, or favors between individuals or groups.