Which of the Following Statements Regarding Market Segmentation Is Most

question 98

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A)Even if a firm finds only one potential market segment, it should take advantage of the opportunity no matter what.
• B)Market segmentation only works for large corporations because small businesses don't have a lot of money either for the process or the corresponding actions.
• C)You should not try market segmentation unless you are willing to create or carry additional products.
• D)If a business firm goes to the trouble and expense of segmenting its markets, it expects to reveal a way to increase sales, profits, and return investment.
• E)Market segmentation strategies work less than 25% of the time, however, for the times it does work, the benefits more than compensate for previous failures.

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Definitions:

Apoptosis

A process of programmed cell death that occurs in multicellular organisms, maintaining health by eliminating old, unnecessary, or unhealthy cells.

Cancerous Cells

Abnormal cells that divide uncontrollably and can invade nearby tissues or spread to other parts of the body.

Bacterial Chromosome

The circular DNA found in bacteria that contains all of the genetic information necessary for cell function and reproduction.

Circular DNA Molecule

DNA that forms a closed loop, found in prokaryotes and in the mitochondria and chloroplasts of eukaryotic cells.