A Product Line Is a Group of Products That Are

question 89

Multiple Choice

A product line is a group of products that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

• A)are made of similar component parts
• B)are used together
• C)can be sold to a variety of customers
• D)require high levels of R & D
• E)always carry the same brand name

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