Which of the Following Is Not a Criterion to Use

question 67

Multiple Choice

Which of the following is not a criterion to use in forming market segments?

• A)The ability to assign buyers to a segment is cost-effective and simple.
• B)The result of segmenting will cause an increase in market share or profit.
• C)There are significant similarities among buyers in the market segment.
• D)There is a potential marketing action to reach the segment.
• E)Buyers throughout the market have very similar wants and needs.

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Definitions:

Family Link

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