FIGURE 10-3 -Figure 10-3 Above Is a Representative Sample of 3M's

question 181

Multiple Choice

FIGURE 10-3
-Figure 10-3 above is a representative sample of 3M's

• A)target class.
• B)product mix.
• C)product class.
• D)marketing mix.
• E)target mix.

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Definitions:

Personality Psychology

The study of individual differences in personality and how they affect behavior and mental processes.

Psychogenic Needs

Psychological desires or requirements that motivate individuals to act in certain ways, often described in terms of satisfaction and emotional well-being.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, often considered in psychology as patterns of thought, feeling, and behavior.

Henry Murray

An American psychologist who co-developed the Thematic Apperception Test (TAT) and advanced the theory of needs, emphasizing psychogenic needs in personality.