A Different Market Segment Usually Requires a Different Marketing Action

question 164

Multiple Choice

A different market segment usually requires a different marketing action that, in turn means greater costs.If increased revenues don't offset extra costs of this action, a marketer should __________ to reduce the number of marketing actions.

• A)increase the advertising budget
• B)limit the product offerings
• C)family brand their products
• D)combine segments
• E)discontinue offering the good or service

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Definitions:

Interquartile Range

A measure of variability, based on dividing a data set into quartiles, that describes the middle 50% of the distribution.

Data Set

An aggregation of interconnected data sets, which are made up of distinct pieces, yet can be operated on as a single entity by a computer.

Positively Skewed

Positively Skewed, also known as right-skewed, describes a distribution where the tail on the right side of the histogram is longer or fatter than the left side, indicating that the mean and median are greater than the mode.

Negatively Skewed

A description of a distribution of data where the tail on the left side of the distribution is longer or fatter than the right side.