Custom Foot Runs Six Retail Locations

question 188

Multiple Choice

Custom Foot runs six retail locations.At first glance none looks any different from your basic old-fashioned shoe store, but the only boots on hand are display models.There's no inventory for sale, and customers go home empty-handed-at least initially.Customers browse the store, mixing and matching design components such as style, color, and leather type.About 100 display boots provide style guidelines.Once you choose a boot style, you select materials, colors, and textures.Custom Foot guarantees your boots will be ready within three weeks.This is an example of

• A)mass customization.
• B)specialty customization.
• C)virtual merchandising.
• D)one product and multiple market segments.
• E)multiple market and multiple market segments.

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Definitions:

Unconditioned Stimulus

In behavioral psychology, an automatically triggering stimulus that leads to a natural response without the need for prior learning.

Spontaneous Recovery

A phenomenon in learning where a previously extinguished response re-emerges after a pause in exposure to the conditioning stimulus.

Learned Response

A behavior developed as the result of conditioning, where an individual learns to respond in a certain way to a specific stimulus.

CS (Conditioned Stimulus)

A stimulus that was neutral but becomes associated with an unconditioned stimulus to elicit a conditioned response in classical conditioning.