The Stage of the New-Product Process That Turns an Idea

question 350

Multiple Choice

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)commercialization

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Definitions:

Underlying Norms

Fundamental, often unspoken rules that govern behavior within a group or society.

Political Situation

A scenario characterized by the distribution of power and authority among individuals or groups and the dynamics of political actions and decisions.

Cognitive Dissonance

The inconsistency between a person’s beliefs, attitudes or behaviors.

Ingratiation

A psychological technique wherein an individual attempts to become more attractive or appealing to another person or group by praising or flattery.