In Marketing, Each __________ Consists of People Who Are Relatively

question 2

Multiple Choice

In marketing, each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

• A)market segment
• B)demographic cluster
• C)organizational buyer
• D)ultimate consumer
• E)qualified prospect

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Definitions:

Stock Price

The cost of purchasing a share of a company's stock on the stock market.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with fixed dividends.

Dividend

A portion of a company's earnings, decided by the board of directors, to be distributed among shareholders.