Marissa Mayer Oversees Virtually Every New Design or Feature on Google's

question 46

Multiple Choice

Marissa Mayer oversees virtually every new design or feature on Google's home page, from the color of the Google tool bar to the exact words on a Google page.Her job title is

• A)Vice president of search products and user experience
• B)Vice president of search products and research design
• C)Vice president of search products and marketing
• D)Vice president of search products and graphic design
• E)Vice president of search products and research and development

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Definitions:

Induced Compliance

A special case of cognitive dissonance: inconsistency is experienced when a person is persuaded to behave in a way that is contrary to an attitude.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Inoculation

A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.

Reactance

Brehm’s theory that people try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.