Product Positioning Refers to

question 20

Multiple Choice

Product positioning refers to

• A)an older now outdated concept assigning products value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another, based upon its preferred placement in retail stores.
• D)the decision made by marketers regarding which two firms they consider to be their most dangerous competitors and on which criteria they can compete most effectively.
• E)using sensitivity analysis to place products on a grid to identify potential untapped markets.

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