To Be Identified as a Market Segment, Its Members Must

question 102

Multiple Choice

To be identified as a market segment, its members must

• A)represent a large share of the entire market and have critical buying power.
• B)have common needs and respond similarly to market actions.
• C)have different needs and have potential for future growth.
• D)have different needs and respond similarly to market actions.
• E)have potential for future growth and have potential for increased profit or return on investment.

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Definitions:

Crisis Leadership

The capability of leading and managing an organization before, during, and after a crisis in a way that minimizes damage and enables it to recover quickly.

Disaster Planning

The process of creating procedures and measures to prepare, respond to, and recover from emergency situations or natural calamities.

Transactional Leader

A leadership style focused on the exchange process between leader and followers, where performance is rewarded and not meeting standards is punished.

Path-Goal Theory

A leadership theory that emphasizes the leader's role in clarifying paths to goals and removing obstacles to performance.