Cannibalization Would Most Likely Occur If

question 69

Multiple Choice

Cannibalization would most likely occur if

• A)Dell adds high-end speaker systems to its line.
• B)General Mills markets a new version of sweetened Cheerios that tastes like mango.
• C)General Motors markets a sport coupe similar to the BMW Z4.
• D)Pillsbury adds boxed sugar to its product line.
• E)Procter & Gamble adds a new line of baby clothing to its product mix.

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Definitions:

Mass Medium

Forms of communication, such as television, newspapers, and the internet, designed to reach large audiences and influence the views and behaviors of the public.

Radio

A medium for broadcasting audio content to the public over the airwaves, using electromagnetic waves to transmit news, music, and other programming.

Newspapers

Printed publications consisting of sheets of papers, usually issued daily or weekly, containing news, feature articles, advertisements, and other items of general interest.

Mass Media

Diverse forms of media technologies that reach a large audience via mass communication, such as newspapers, television, and the internet.