A Business Firm Segments Its Markets When This Strategy Increases

question 116

Multiple Choice

A business firm segments its markets when this strategy increases its sales revenue, profit, and return on investment.When expenses are greater than the potentially increased sales from segmentation, the firm should

• A)not consider market segmentation at this time.
• B)combine departments within the company to make the process more streamlined.
• C)reduce production costs, or increase prices to facilitate the segmentation process.
• D)seek alternate channels of distribution including Internet sales.
• E)discontinue manufacturing any products that are not in the mature stage of their product life cycle.