Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured

question 117

Multiple Choice

Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue) , and Alka-Seltzer Heartburn Relief.Each Alka-Seltzer product is targeted to a slightly different market segment.The maker of Alka-Seltzer is using

• A)product extrapolation.
• B)market sectioning.
• C)product differentiation.
• D)product segmentation.
• E)product base development.

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Definitions:

Fixed Costs

Costs that do not vary with the level of output in the short term, such as rent, salaries, and equipment leases.

Sporting Goods

Products and equipment designed for participation in physical fitness and sports activities.

Monthly Electricity

The amount of electric energy consumed or billed over a one-month period.

Rent

The price paid for the use of property or land, typically on a periodic basis by tenants to landlords.