Street & Smith Publishes the Same Baseball Magazine with Exactly

question 99

Multiple Choice

Street & Smith publishes the same baseball magazine with exactly the same stories but with 16 different covers to appeal to baseball fans in 16 different regions of the U.S.Four samples are shown in Figure 9-2 above.What is the market segmentation strategy?

• A)psychographic segmentation
• B)outlet-type segmentation
• C)demographic segmentation
• D)behavioral segmentation
• E)geographic segmentation

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Definitions:

Judicial Liens

Legal claims against property that are obtained through court judgment, often used to secure payment of a debt or fulfillment of an obligation.

Garnishments

Legal orders requiring a portion of an individual's earnings to be withheld by an employer for the payment of a debt.

Leadership

The act of guiding or influencing a group towards achieving its goals.

Follower

An individual who supports and is guided by a leader or is part of a specific group or movement.