To Create a __________ Strategy, Nikeid

question 100

Multiple Choice

To create a __________ strategy, nikeid.com allows customers to visit its Web site and design a sneaker to their own personal specifications.

• A)product sampling
• B)product extrapolation
• C)mass customization
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Nondefense Capital Goods

Products used by businesses to produce goods or services that are not intended for military use.

Supply Shock

An unexpected event that suddenly changes the supply of a product or commodity, resulting in an unexpected change in price.

Imported Oil

Oil that is produced outside of one's home country and brought in through international trade agreements for consumption or use.

Government Spending

Expenditures by government agencies on goods and services that influence the economy.