One Marketing Action That Can Be Taken to Sell a Single

question 167

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is

• A)develop and produce another version of the product.
• B)manufacture products that appeal to different markets.
• C)develop separate promotional campaigns.
• D)purchase another firm that has additional products that would appeal to multiple markets.
• E)issue stock used for additional research and development for improved products.

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Definitions:

Cash Dividends

A distribution of a portion of a company's earnings, decided by the board of directors, paid to a class of its shareholders.

Financing Activities

Activities that result in changes in the size and composition of the equity and borrowings of a company, reported in the cash flow statement.

Net Income

The net profit of a company following the deduction of all expenses and tax amounts from its total income.

Bonds Payable

Long-term debt securities issued by corporations or governments to raise capital, with an obligation to pay back the principal along with interest.