Neilsen Claritas' PRIZM Is Used to Classify Every Household into One

question 166

Multiple Choice

Neilsen Claritas' PRIZM is used to classify every household into one of 66 demographical and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)psychographic
• B)behaviorally
• C)situational
• D)socioeconomic
• E)ethnographical

---

Definitions:

Uncollectible Accounts Receivable

Money owed to a company that it does not expect to collect due to the debtor's inability to pay.

Bad Debt Expense

This represents the amount of receivables a company believes it can no longer collect, reflecting potential losses for accounts receivable or loans that are not expected to be fully paid.

Allowance

A reduction from the gross amount of an asset to recognize a reduction in its value.

Bad Debt Expense

An expense reported on the income statement, representing the estimated amount of receivables that a company does not expect to collect.