Which of the Following Is an Example of a "Tiffany/Wal-Mart

question 74

Multiple Choice

Which of the following is an example of a "Tiffany/Wal-Mart" strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different advertisements.One set of previews showed the action scenes in order to attract one audience, and the other set showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Stimulus-Independent Thought

Thoughts that occur without any direct external triggers, allowing the mind to wander or engage in internal reflection.

Daydreams

A stream of consciousness that detaches from current external tasks or surroundings, allowing for spontaneous internal thoughts and imaginings.

Sternberg

Refers to Robert Sternberg, an American psychologist and professor best known for his theory on intelligence and creativity.

Short-Term Memory

A mental system that has a restricted capacity designed for briefly maintaining information for the purpose of processing.