Criteria for Forming Segments Involve Both Similarities and Differences

question 3

Multiple Choice

Criteria for forming segments involve both similarities and differences.Which of the following statements is most accurate?

• A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
• B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
• C) The needs of buyers should be different, both between segments and within segments.
• D) The needs of buyers should be the same, both between segments and within segments.
• E) If there are any differences at all, you should segment your market.

---

Definitions:

Flawed Essay

An essay that contains substantial mistakes, inconsistencies, or gaps in logic that detract from the overall argument or message.

Implicit Association Test (IAT)

A psychological test designed to reveal subconscious preferences or biases by measuring response times to different stimuli.

Reliability

The extent to which a measuring instrument yields reliable and uniform outcomes.

Implicit Prejudice

A form of prejudice that occurs unconsciously, reflecting underlying attitudes or stereotypes that influence an individual's perceptions and actions without their explicit awareness.