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The purpose of the five key steps in segmenting and targeting markets is to
Direct Product Cost
Expenses that are directly attributable to the production of specific goods or services, such as raw materials and direct labor.
Chocolate Covered Almonds
A confection or snack made by coating almonds with chocolate.
Almonds
Edible seeds from the almond tree, used in various foods and as a source of oil.
Indirect Product Cost
Costs not directly traceable to specific units of product, such as manufacturing overhead, which includes expenses like factory utilities.
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