A Marketing Manager Must Be Able to Put a Market

question 86

Multiple Choice

A marketing manager must be able to put a market segmentation plan into effect.This means being able to recognize the characteristics of potential buyers in a market and then __________ without encountering excessive costs.

• A)eliminate potential non-buyers
• B)diversify their interests
• C)assign them to a segment
• D)redirect their purchase behaviors
• E)ignore any and all similarities

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Definitions:

Gallbladder

A small organ located under the liver that stores bile, a fluid produced by the liver to digest fats.

Bile

Bile is a digestive fluid produced by the liver and stored in the gallbladder, aiding in the digestion and absorption of fats in the small intestine.

Vitamins

Organic compounds that are essential for normal growth and nutrition and are required in small quantities in the diet because they cannot be synthesized by the body.

Minerals

Inorganic nutrients ingested as salts dissolved in food and water.