When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

question 165

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults.What is this marketing strategy called?

• A)product sampling
• B)product extrapolation
• C)product differentiation
• D)usage segmentation
• E)psychographic segmentation

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