Universal Concerts Is Planning on Bringing a Series of Concerts

question 42

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year.In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats.If they can have only one venue, Universal Concerts should segment its Canadian market according to __________, if it hopes to have a sold-out concert.

• A)geographic characteristics
• B)demographic characteristics
• C)socioeconomic characteristics
• D)social class
• E)psychographics

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Definitions:

National Origin

Refers to the country where a person was born, or where their ancestors came from.

Economic Turmoil

A state of great disturbance, confusion, or uncertainty in the economy, typically involving financial instability, market crashes, or recession.

Corporate Strategies

The plans and actions that a company undertakes to achieve its business goals and to secure a competitive position in the market.

Legal Issues

Concerns or problems regarding the interpretation and application of laws.