After Establishing the Markets and Product Groupings on a Market-Product

question 49

Multiple Choice

After establishing the markets and product groupings on a market-product grid the next step is to

• A)fill in the appropriate cells with precise statistical data from primary and secondary sources.
• B)make intelligent "guesstimates" of market size, for example, using a simple scale from zero to three (no market, a small market, a medium market, and large market).
• C)total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D)total the horizontal columns to identify greatest operations/production synergies and efficiencies.
• E)identify the simplest marketing action to take and select the corresponding target market.