Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 61

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

• A)behavioral segmentation.
• B)situational segmentation.
• C)socioeconomic segmentation.
• D)psychographic segmentation.
• E)psycho-social segmentation.

Interpret the practical applications of behavior modification techniques.

Understand the concepts of prejudice and discrimination and their differences.

Recognize the role of leadership styles and theories in organizational effectiveness.

Identify factors influencing attitudes, including the formation and change of attitudes.

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Definitions:

Private Goods

Products or services that are consumed by one individual and cannot be used simultaneously by others.

Rival in Consumption

A characteristic of a good whereby its consumption by one individual prevents simultaneous consumption by another individual.

Excludable

A characteristic of a good or service whereby it is possible to prevent non-paying customers from having access to it.

Concerts

Live performances of music before an audience, ranging from solo performances to ensemble or orchestral presentations.