College Dorm Residents Frequently Want to Keep and Prepare Their

question 38

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However, their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students.MicroFridge is using which type of segmentation basis?

• A)demographic segmentation
• B)psychographic segmentation
• C)geographic segmentation
• D)behavioral segmentation
• E)socioeconomic segmentation

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Definitions:

Fans

Individuals who express enthusiasm and support for something, such as a sports team, entertainer, or product, often forming communities around these interests.

Emotional Regulation

The ability to manage and control one's emotional responses to situations in a healthy manner.

Antecedent Focused

Relating to strategies or processes that aim to modify the factors leading up to an emotional response, often used in emotion regulation.

Response Focused

Concentrated on or concerned with how to react to or address specific situations or stimuli.