Variables Such as Location, the North American Industry Classification System

question 109

Multiple Choice

Variables such as location, the North American Industry Classification System (NAICS) code, and number of employees are all examples of ways to

• A)get around gatekeepers and reach buyers.
• B)forecast sales to a consumer market.
• C)segment an organizational market.
• D)segment a consumer market.
• E)promote buyer loyalty.

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Definitions:

Achievement Motivation

The drive to pursue and attain goals, an individual’s desire for significant accomplishment, mastering of skills, control, or high standards.

Managing by Objectives

A management strategy where goals are defined for every department, manager, and employee. Progress towards these objectives is reviewed, and rewards are given based on goal completion.

Transformational Leadership

A leadership style that inspires positive changes in those who follow, often by creating a vision, fostering change and innovation.

Experience of Flow

A state of complete immersion and involvement in an activity, characterized by a loss of self-consciousness, a sense of timelessness, and optimal performance.