Product Positioning Refers to

question 20

Multiple Choice

Product positioning refers to

• A)an older now outdated concept assigning products value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another, based upon its preferred placement in retail stores.
• D)the decision made by marketers regarding which two firms they consider to be their most dangerous competitors and on which criteria they can compete most effectively.
• E)using sensitivity analysis to place products on a grid to identify potential untapped markets.

---

Definitions:

Millimetres

A metric unit of length equal to one thousandth of a meter.

IQR

The Interquartile Range, which represents the spread of a dataset, is calculated by subtracting the 25th percentile from the 75th percentile.

Range

The difference between the highest and lowest values in a set of numbers; a measure of dispersion or variability.

Median

The middle value in a sorted list of numbers, effectively dividing the dataset into two halves.