Which of the Following Is a Criterion Used for Selecting

question 147

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)similarity of needs of potential buyers within a segment
• C)cost of reaching the segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

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Definitions:

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than its competitors.

Absolute Advantage

The ability of an entity to produce more of a good or service than competitors using the same amount of resources.

Comparative Advantage

The ability of an entity to produce a good or offer a service at a lower opportunity cost than other entities, leading to more efficient trade possibilities.

Production

Production refers to the process of combining various material inputs and immaterial inputs (plans, knowledge) to make something for consumption (output).