Perceptual Map Refers to

question 11

Multiple Choice

Perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an organization.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• E)a product differentiation table that allows a firm to identify specific product features and their corresponding market share.

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Definitions:

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A specific measure or task taken to advance towards a goal or objective.

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