FIGURE 9-6 -The Perceptual Map in Figure 9-6 Above Shows How Various

question 187

Multiple Choice

FIGURE 9-6
-The perceptual map in Figure 9-6 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how I see the drinks shown.As an adult, I am a heavy consumer of mineral water.Also, I am very concerned about nutrition and don't want to look like a kid.A likely reason I drink mineral water according to this perceptual map is that I see it as

• A)more nutritious than tea.
• B)more adult than a skinny latte.
• C)more nutritious and more adult than a milk shake.
• D)more adult than nutritionally-designed diet drinks.
• E)more nutritious and more adult than a fruit-flavored drink.

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Definitions:

Interest

Interest is the cost of borrowing money, expressed as a percentage of the borrowed sum, paid by the borrower to the lender for the use of the money over a specified period.

Lump Sum

A one-time transaction executed at a specific moment, rather than multiple transactions spread out over a period.

Rate Of Return

The profit or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Retirement

The phase of life when an individual stops working full-time, typically marked by reaching a certain age or financial stability.