Custom Foot Runs Six Retail Locations

question 188

Multiple Choice

Custom Foot runs six retail locations.At first glance none looks any different from your basic old-fashioned shoe store, but the only boots on hand are display models.There's no inventory for sale, and customers go home empty-handed-at least initially.Customers browse the store, mixing and matching design components such as style, color, and leather type.About 100 display boots provide style guidelines.Once you choose a boot style, you select materials, colors, and textures.Custom Foot guarantees your boots will be ready within three weeks.This is an example of

• A)mass customization.
• B)specialty customization.
• C)virtual merchandising.
• D)one product and multiple market segments.
• E)multiple market and multiple market segments.

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Definitions:

Cohort

A cohort refers to a group of people banded together or treated as a group, especially in a study or research context, often sharing a common characteristic or experience.

Big Five

A theory that identifies five basic dimensions of personality: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism.

Cultures

The shared beliefs, values, customs, behaviors, and artifacts that members of society use to cope with their world and with one another, transmitted from generation to generation.

Extraversion

A personality trait marked by an orientation of one's interests and energies toward the outer world of people and activities, as opposed to introversion.