Doris Lewis Owns Lewis Edibles, Inc

question 1

Multiple Choice

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q.Sauce.She wants to target local people who like the special blend of flavors found only in North Carolina barbecue sauce.In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food association that advertises local products and distributes them to local supermarkets and gourmet shops.Lewis has just

• A)selected target market segments to reach.
• B)formed products to be sold into groups.
• C)developed a market-product grid and estimating size of markets.
• D)taken marketing actions to reach target markets.
• E)formed prospective buyers into segments.

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Definitions:

Ounces

Ounces are a unit of weight commonly used in the United States' customary and British imperial systems, equal to one-sixteenth of a pound.

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values from the mean.

Distribution

In statistics, the way in which values of a variable or a set of variables are spread or dispersed across different levels.

Outliers

Data points that fall significantly outside the range of values of the other observations, potentially indicating a measurement error or a novel finding.