When a Telemarketer Calls to Sell a Consumer Life Insurance

question 184

Multiple Choice

When a telemarketer calls to sell a consumer life insurance, the first question the telemarketer asks is whether the person answering the phone has a family.Whether the prospect has a family indicates the use of which type of consumer segmentation variable by the telemarketer?

• A)usage
• B)behavior
• C)demographic
• D)buying situation
• E)psychographic

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Definitions:

Limitations

Restrictions or constraints that affect the scope, validity, or generalizability of research findings or claims.

Additional Research

The process of seeking out more information or evidence beyond what is initially available to deepen understanding or resolve uncertainties.

Cognitive Heuristics

Human decision-making shortcuts people rely on to expedite their judgments about what to believe or what to do.

Self-Regulation

A process in which one monitors one's cognitive activities, the elements used in those activities, and the results educed, particularly by applying skills in analysis, and evaluation to one's own inferential judgments with a view toward questioning, confirming, validating, or correcting either one's reasoning or one's results.