Five General Criteria Are Often Used to Pick Target Segments

question 115

Multiple Choice

Five general criteria are often used to pick target segments.They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and cost of reaching the segment.What is the fifth criterion?

• A)compatibility with the organization's objectives and resources
• B)time required to create awareness
• C)need to conform to government regulations
• D)how long target market members have been customers
• E)amount of publicity likely to result

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