Neilsen Claritas' Lifestyle Segmentation Is Based on the Belief That

question 134

Multiple Choice

Neilsen Claritas' lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A)psychographic segmentation.
• B)behavioral segmentation.
• C)situational segmentation.
• D)socioeconomic segmentation.
• E)geographic segmentation.

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Definitions:

Type B Personality

A personality trait characterized by a composed, indulgent, and leisurely disposition.

External Locus

A belief that one's life events are largely determined by external factors, forces, or agents beyond one's control.

Emotion-Focused Coping

A coping strategy that involves identifying and expressing emotions associated with stress and seeking emotional support from others, rather than directly addressing the source of stress.

Adaptation-Level Phenomenon

The psychological process by which an individual's expectations and standards adjust based on past experiences, influencing their perception of new stimuli.