Which of the Following Statements Regarding Market Segmentation Is Most

question 93

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A)The bases for segmenting markets and the bases of selecting the segments from the alternatives are basically the same.
• B)If a new segment is identified as having high growth potential, it is important to alter the company's organizational objectives.
• C)The bases for segmenting markets and the bases of selecting the segments are considerably different from one another.
• D)Expected growth is entirely dependent upon the marketing actions a firm is willing to take.
• E)There are three criteria used for selecting a target segment-potential profits-relative market share-and consensus amongst the firm's decision makers.

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Definitions:

Classic Entrepreneurs

Traditional or foundational entrepreneurs who start and build businesses from scratch, typically focusing on innovation, job creation, and economic contribution.

Succession

The process of transferring ownership, management, and operational responsibilities to the next generation or chosen successors in a business or organization.

Social Entrepreneur

An individual who starts innovative businesses with the aim to solve social problems and improve society, often with a focus on sustainability and social justice.

Overseas Workers

Individuals who are employed in a country other than their home country, often seeking better employment opportunities or higher wages.