Examlex
Why would an organization produce a single good or service and then attempt to sell it to two or more market segments?
Service
A provision of intangible benefits or assistance, such as consulting, maintenance, or support, to satisfy consumer needs.
Product Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
New-Category Entries
Products or services that introduce a new category to the market, often requiring the creation of demand and consumer education.
Planned Obsolescence
A business strategy in which the obsolescence of a product is planned and built into it from its conception, ensuring that consumers will need to purchase new products.
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