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What are the four general bases by which consumer markets can be segmented?
Unit Cost
The total expense incurred in producing, storing, and selling one unit of a product or service.
Yield Management
A strategy used in various industries to maximize revenue by adjusting prices based on expected demand and supply constraints.
Operations Management
The field of management concerned with designing, overseeing, and controlling the process of production and redesigning business operations in the production of goods or services.
Demand Curve
A graph that shows the relationship between the price of a good or service and the quantity demanded by consumers.
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